Business, for most of us, has come to a screeching halt. Small businesses are hit especially hard; some business owners have to decide whether to reopen at all. We want to, but will it be possible? While we worry, we are at home, in our jammies, out of our normal routines. Many have children at home who need to do their schoolwork. No customers, no money coming in.
It's hard to focus.
Still, there are things we can do if we plan to get our businesses going again after the pandemic.
Stay in touch. When things open up again, your best customers will be the ones you already had. Gather (or clean up) your email list, and send out regular emails to your customers. MailChimp lets you send 2,000 emails a month for free, and it's easy to use.
Work on your website. Or, get one if you don't have one. Even a one-page website with information about what you can do for customers, and contact information, is better than no website. Weebly is about as easy as it comes. If your website needs updating, now's a good time to do it.
Get (more) social. Facebook and Instagram are good places to connect with your customers and prospects. If you're thinking, "I already have a Facebook page and I'm on Instagram," do you post every day? Once a week? Almost never? Revisit your social marketing strategy, and post frequently. Nothing is too much if it's relevant.
Go old-school. Write some notes to long-time customers. They will love it, and you'll stand out from the herd.
Write a blog post. Or start a blog. It's great for search engine optimization, drives people to your website, and raises your profile. Blog posts don't have to be long but they do need to be frequent.
Kim Phillips | Striver-in-Chief
Tiny Creative House
©2016 Kim Phillips | Tiny Creative House