This is one of the weirder useful tools we just discovered: answerthepublic.com Have you noticed that, when you search for something in Google, like "how to build a beehouse" or some such, you now get helpful snippets that answer that question, right up top? Wouldn't you love it if your website got that much traction? Well, it can.
What is AnswerThePublic.com?
It's something that a public relations consultancy came up with to generate questions on just about anything. It features an impatient-looking old coot who is waiting for you to put a keyword in the box. Go ahead, do it, and come right back. We'll tell you why it matters.
Pretty fancy, no? The graphic made up of questions is hard to look at, so there's a button to download the questions to a CSV file. How does it work? Looks like someone wrote a pretty cool program to scrape questions out of Google. But why?
For You -- Generating engaging content is, to say the least, a job. So is ranking high in a Google search. We'll take all the help we can get. Answering questions is a good way to affect both.
For Them -- The folks at coveragebook.com wanted eyeballs on their product, and traffic to their website, so they gave us a brillliant example of content marketing. Not just "Ha! Made you look! marketing but truly useful content, presented in an engaging way.
So, the next time you ask yourself, "How can I rank in Google snippets?" you may start by answering questions on your website, questions generated by answerthepublic.com.
More marketing tools here.
Let's work on it together.
Kim Phillips is an artist, marketer, writer, graphic designer and gardener living in Cowan, Tennessee. She works from her studio, Tiny Creative House.
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