Creativity looks like fun. And it can be. In your own studio, still in your pajamas, doggie by your side. Just pick up your magic wand and, POOF! The ideas come. Time for a nap.
If only that were how it works. Mostly, mornings are for grunt work...billing, taxes, sweeping the studio, recycling the mounds of wadded-up paper from the doodling and trying and testing out designs. Creating is harder than it looks, and you have to do lots of un-fun stuff before you get to the good stuff.
Creativity is mostly about discipline, practice, and remaining critical of your own work. You have to train yourself to see through the eyes of another, to be objective, and to know when something sort of sucks. Maybe it isn't on the client's creative strategy (or there isn't one, which makes it hard to be on-strategy). Maybe you took the easy way out on a piece of art, without asking, "Is there another way to see this?" Maybe you went with the first logo you designed, without challenging yourself to do one, two, three or four more. Maybe you only do what you can get paid for.
Everybody is creative. Let me say that again: everybody is creative. Some folks are great cooks. Some are wonderful painters, or party-throwers, or gardeners. Some know how to get the best out of others, how to teach, or how to be the social glue in a situation.
What's the single best way to be creative? Try something you've never done before. Suck at it, keep trying, and get better. Find other people to do all that with. Find your voice, your truth.
Kim Phillips | Tiny Creative House
©2016 Kim Phillips